About Us
REATHLETE was created as a pragmatic solution to a real-world problem: SOMATIC PAIN.
Founders, Ziv and Shahar, are alike to many in that they’ve experienced first-hand the inhibiting effects of chronic pain and restricted mobility. Determined to elevate quality of life for themselves and for others, their mission was and still stands: to locate a pragmatic solution, and to make it accessible for all.
Where it began.
The story of ReAthlete is one that originates close to home. A passionate basketball player, Ziv grew tired of falling victim to intense knee and back pain. Shahar, on the other hand, was struggling to keep up with his own daughters; his desire to be an active father, relentlessly challenged by lack of mobility.
Fortunately, the pair were relentless in their own way — they were set on finding a solution to what appeared to be a universal issue.
Not only did friends and family confirm this, research revealed that over half the U.S. population were in the same boat, suffering from varied levels of somatic pain. Most cases could be linked to modern lifestyle contributors: stress, lack of exercise and increasing obesity rates. At the time, these concerns were “resolved” (at least temporarily) via medical prescription.
To Ziv and Shahar, this was like putting a band-aid on a bruise. Focus remained entirely on the surface level of the issue. The symptoms were being addressed, whilst the source remained completely overlooked.
Where we are today.
Our founders have since confronted common barriers to staying active, introducing realistic, long-term rehabilitation and relaxation tools. The duo have amassed almost a decade’s worth of experience in the production of recovery devices, covering every stage of the process: from product design and manufacturing, to quality testing and fulfilment, to marketing and content creation. It’s such vast insight and growth across all areas that makes us whole-heartedly confident: what we offer at ReAthlete is the very best on the market. We’re one of few brands who’ve been able to maintain an affordable price-point. Another virtue of being so well-versed in the supply chain is knowing exactly where and how we can deliver innovative, accessible products.
As a result, ReAthlete has managed to establish itself as a leading wellness brand, combining a passion for high-quality and holistic recovery, together with evidence-based, massage therapy solutions.
Whilst our customer base includes elite athletes, by no means are our products intended for a niche, ultra-fit audience. Each product we distribute is designed and manufactured to suit the needs of the everyday individual. Whether your story closely mirrors that of Ziv or Shahar, we stand by one belief: that your potential deserves to be recognized.
Our products encourage prioritizing our health, despite a busy or sedentary lifestyle. It is possible to ease unnecessary pain and increase standard of living. But don’t just take it from us, embark on your own ReAthlete journey. Discover what it’s like to come out the other side with a sustainable, effective recovery routine.
